What good is a website without traffic? A website without traffic is like a mall without customers. No visitors means no prospects, no prospects means no sales, no sales means your internet business will not survive as a result. This is why generating traffic to your website is important. Without traffic, you cannot build an email list, and cannot test and track your results.

Let's take a look at some strategies used to generate traffic. As a matter of fact, if you stick to these strategies you will get more than enough traffic to your website to create a pretty healthy income.

Placing ads in high-circulation Ezines

This strategy is pretty simple but highly effective. You can easily jump-start your business the very same day the ad is run, by bringing in large amounts of pre-qualified targeted traffic to your web site. Placing ads in high-circulation ezines that target your niche will do the trick.

Pay per click advertising

Pay per click advertising is where you pay a search engine (Yahoo!) to display your ad whenever someone searches on a specific keyword on which you have bid on. Many search engines today sell pay per click advertising. The largest of these services are Google's Adwords and Yahoo!'s Overture. Be sure to spend small amounts of money to test keywords and their effectiveness. You do want to minimize risk, right?

Viral Marketing

The best freebies you can give are special reports or E-books that you have written that provide useful information to the user. Giving freebies away is one really great and effective way to generate traffic. Firstly, existing visitors always come back for more. Secondly, a good E-book or report (which contains links back to your website) will be circulated by happy readers, giving you new visitors.

Reciprocal Links

This is a process of getting other websites to exchange links with you for the purpose of generating more traffic to your site. This way, both will mutually benefit from each other's traffic.

Marketing with ezine articles

You probably know that there are thousands of ezines on the internet. But what you might not know is that few of these publishers write their own articles. You can submit your own informative article to ezine publishers. If your article is written well, chances are they'll use it in their ezines. Remember to include a "resource box" at the end of the article which is an ad for your website. Tests have proven that readers click on links provided in the "resource box"

Publishing your own Ezine

Publishing your own ezine involves writing or finding informative articles on a particular subject, then building a list of subscribers who want that information. There are many sites that you can submit your ezines to and if you can come up with really good articles week after week, you will definitely pick up some readers on the way.

Join and participate in discussion groups

You can generate traffic by participating in discussion groups. www.howtocorp.com/forum and www.ablake.net/forum are really good discussion forums with lots of active members and visitors. Because of the large amounts of traffic these forums receive, posts will be viewed many times, and curious people will always click on links provided in the message.

Copyright © Michael Tee

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