As a home business, one of the ways you probably drive traffic to your website isthrough search engine traffic. You probably also rely on Google ranking yourwebsite in the top of its search engine listings.

If you haven't checked your Google listing recently, you might want to pay carefulattention and do so. Even if you've been ranked well with your Google keywords,your website ranking might have dropped by hundreds of positions. You might findyourself desperately looking for ways to bring your site back up to the toppositions.

Here are major reasons why these changes are occurring: Google is using avariety of filters and algorithms to rank web pages in its search results. Googleconstantly updates these filters and algorithms so listings are "relevant" to thekeywords people are searching for. As well, Google wants to keep otherwebmasters sure to be guessing what is happening next.

Unfortunately, if search engines don't make these changes regularly, "search enginespammers" can actually trick search engines into making unrelated sites appear inthe top listings. Just imagine searching for "cheap gift ideas" but instead you findthe top listings to be a redirect to gambling and adult websites!

But many online business owners are now finding their Google listings to havedropped out of sight. High website rankings have dropped all as a result ofcommon techniques a webmaster would use to improve their search enginerankings.

If your website listing has dropped out of the listings of Google, you have probablyfound yourself scrambling to figure out how you can fix this problem fast, so thatyou don't loose money.

So what should you do?

According to many of the forums I've visited recently, there is only ONE conclusion.... Wait for Google to fix this problem.

Google is trying to fine-tune the latest algorithm while webmasters are praying thisissue will hopefully be resolved. Don't let Google frustrate you more during thiswaiting period.

Here are a few changes you can make in order to ensure that potential customersare finding your website:

1. Make Sure Your Website Offers High-Quality Relevant Content.

Adding well written content to your website is still a very effective way to improveyour website ranking. Google's main goal is to offer valuable resources andinformation through measuring the "relevance" of your site's content to keywordsratio.

2. Do Not Over-Optimize Your Website.

Google can now detect these over-optimized site tricks by penalizing websites thatuse them by dropping their ranking dramatically.

Make sure you are not an offender of common "loophole" tricks such as:

A. Doorway pages designed primarily for search engines, not for users. B. Link farms - multiple web sites whose sole purpose is to link to each other. C. Hidden invisible links and white keyword text. D. Mirror sites optimized for a single search engine.

3. Use Paid Advertising Methods to Keep Traffic Coming to Your Website.

As a quick way of compensating for your losses until you're able to get your rankingback up, you just might want to look into paid advertising. Pay per clicks (PPC's) canbe an effective way to get traffic coming to your website in just a few hours, butmake sure you watch your budget!

4. Employ Multiple Methods of Generating Traffic.

The best way to ensure that your site gets a steady stream of traffic is to combine avariety of traffic-generating techniques and to not rely on just ONE technique tokeep your business running. Consider using other successful strategies such asemail marketing, pay per click advertising, affiliate programs and link exchanges todrive customers to your website.

5. Explore Other Valuable Search Engine Resources.

While it is true that most searcher go to Google, Google certainly is not the ONLY search engine around. You still can drive fresh traffic to your website by improvingyour website ranking results in some of the other search engines. Some of thebigger search engines are Yahoo, MSN, Inktomi, Dogpile, Hotbot and AllTheWeb.

By employing all of the above mentioned strategies, you should be able to keep yourwebsite from dropping out of sight. Make sure you don't rush into making suddenchanges and explore multiple options. And most importantly, keep your website upto date with fresh relevant content to ensure your customers keep coming back formore!

To your success,

Jennifer Schilling

Copyright © 2005 Jennifer Schilling

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Jennifer Schilling is a home business a mentor.
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