You can create more traffic for you and your business without spendingany additional money on marketing. With guerilla marketing, it is moreabout out-smarting the competition than it is about out-spending thecompetition. Boundless opportunities and countless positive effects onyour business await you when you take advantage of the guerilla- marketing concept.

Guerilla Marketing is defined as unconventional marketing designed forlow budgets and maximum impact. Guerilla marketing gets you and yourcompany in front of future customers in the places that they frequent. Customers today are bombarded with traditional advertising and havebecome resistant and unaffected by it. Meaning: it is time to change theway you market.

Guerilla marketing works when complimentary businesses agree tocome together and take a cooperative approach to marketing theirbusinesses. There are synergies between companies who serve asimilar customer base. Identifying these synergies and getting to knowone another's business are the first steps towards creating a lastingguerilla marketing relationship.

The possibilities are as vast as your imagination. Here are four guerilla- marketing techniques that you can use to generate more traffic nextweek:

1. Thank-You Take-A-Way Packets

A thank-you take-a-way packet enhances your sale, helps validate thecustomer's purchase, and provides a valuable service to your customerswhile simultaneously thanks them for being your customer.

The key to the take-a-way packet is to have something that is highquality and feels like a thank-you gift. It should, by no means, representa selling piece.

The thank-you take-a-way packet will vary depending on your type ofbusiness. For a high-end retail location we suggest using a small folderabout the size of a half sheet of paper. On the outside of the foldershould be an effective and professional design with the words "ThankYou." Inside the folder should contain all the relevant paperworkassociated with their purchase as well as all necessary information tomake sure that their after purchase experience is pleasant and wellinformed. This information should go on one side of the folder only.

The other side of the folder is where you will put your pieces of value. Pieces of value can include anything that your customer will enjoyreceiving. Successful examples include, a free appetizer at a localrestaurant, free dry cleaning, a small book on a topic relevant to theirpurchase, or a small ad-specialty item from a complimentary business. The pieces of value will differ depending on the type of business thatyou are in. Use your imagination and have fun with it.

These thank-you packets work because every company that isrepresented in your packet will reciprocate by including your piece ofvalue in their packet. Therefore, you are quadrupling your exposure tocustomers from complimentary businesses in exchange for giving yourcustomers something that they perceive as a gift.

2. Website Co-Branding

When you have a strong guerilla partner network, you can use a similarapproach with your website. The group of businesses can link theirwebsites together in a way that 'provides value first'. Providing valuefirst means that the link needs to be positioned in a way that is morethan an advertisement.

A good cooperative link on a website is more than just anadvertisement. It must be something that would interest a customer.Examples include interesting tips, suggestions, or examples of how thecustomer can enhance their experience. For example, having aninterior designer and a realtor provide design tips could add value andaugment the experience of buying a new home.

3. Lunch and Learns

Whether you are a financial planner, a realtor, or a fitness expert, youhave valuable information that people would love to hear about. Whenyou provide value first and you provide value without expectation ofsomething in return, a return is exactly what you will get.

Office buildings love food -- especially free food. The lunch-and-learnprogram is a guerilla marketing strategy that has been provensuccessful. The lunch and learn program is an educational lunchprogram for an office that would be sponsored by you or your company. The office personnel would gather and eat lunch while listening to yourtalk on something both valuable and interesting. Do not try to sell themanything; this should be treated as an opportunity to share valuableinformation that they can use.

The best contact to set up these lunches is the office manager. Mosttimes the office will provide the lunch and you will provide the talk. Ifthey do not provide lunch, you will be able to negotiate for a localrestaurant to provide the lunch for free in exchange for some signage onthe lunch table and their information in your packet that will accompanyyour presentation.

Topics will naturally vary depending on your profession. If you are afinancial planner you can give a talk on "10 things you can do now toguarantee financial security," "investing tips for the non-investor," oranything else that is both creative and interesting. After the miniseminar, ask "If anyone would like to hear more about (topic), just dropyour business card in the basket at the front." You can also have a mini- book prepared on the subject and offer to send it free to anyone who isinterested. You will leave with an established reputation in the field aswell as a small stack of qualified leads with whom you have alreadyestablished rapport and credibility.

4. Be A Guest Columnist In A Newsletter

There are networking organization newsletters, non-profit newsletters,and internal company newsletters. These newsletters are alwayslooking for guest columnists that will provide a relevant and aninteresting article.

This technique is similar to the concept of the lunch and learns. Seekout these newsletters and offer to write a column. When they run yourcolumn, you will provide valuable and interesting information. By doingso you will be getting your name out into the community as an expert inyour field. By having a brief bio at the end of the column, the readerswho have an interest will have the information necessary to contact youfor further information. You may even direct them to your website todownload a small mini-book on the topic where you will capture theirinformation for proper follow up.

The different types of guerilla marketing are endless and are only limitedby your imagination and willingness to get out in front of people. GuerillaMarketing is incredibly effective because the rapport that the partnerbusiness has already established with their customer is transferred toyou and your company. When you successfully implement guerillamarketing into your marketing plan, then your cost per lead will besignificantly reduced while the quality of your traffic will dramaticallyincrease.

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